Art & Hospitality: Elevating Hotel Revenue
In the world of hospitality, art isn't just decoration — it's a business strategy. Profitable hotels recognise that art is a magnet for increased revenue. How does this happen?
Firstly, art draws guests to revenue-generating areas, such as lounges and bars. This immersive experience keeps guests engaged, boosting their spending and revenue per room.
Secondly, art serves as a powerful branding tool, especially among millennial and Gen Z guests. They tend to share their discoveries on social media, providing hotels with extensive free brand exposure and a distinct edge over competitors.
Lastly, art creates distinctive guest experiences, setting a hotel apart in a crowded market. As travelers seek memorable stays, art-driven hotels not only thrive but also reshape the future of the hospitality industry.
Key points
Increased revenue: Art draws guests to revenue-generating areas
Free branding: Art encourages social media sharing
Competition: Art creates distinctive guest experiences